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Named Australia's best franchise for third time.

29/11/2010

Smartline Personal Mortgage Advisers has been named Australia’s top franchise for the third consecutive time, further cementing its reputation as one of Australia’s leading franchise companies.

Topfranchise.com.au ranked Smartline number one in its latest top 10 list released today, following a comprehensive survey of franchisees from some of the best known franchise systems across the country.

The number one ranking – for the third survey running – follows Smartline being named Franchise Operation of the Year at the Australian Mortgage Awards in September. In addition to taking out the number one spot overall in the latest Topfranchise.com.au report, Smartline was ranked number one in six of the eight specific categories:

  1. Lifestyle – whether franchisees are satisfied with the lifestyle their franchise affords them – Smartline ranked number 1
  2. Passion – how passionate franchisees are about their customers, brand, product or service they offer – Smartline ranked number 1
  3. Support – the levels of support offered by the franchisor – Smartline ranked number 1
  4. Renewal – intention of franchisees to renew their agreement beyond their current term – Smartline ranked number 1
  5. Recommendation – willingness to recommend a franchise to friends and colleagues – Smartline ranked number 1
  6. Financial – the financial rewards franchisees feel they receive– Smartline ranked number 1

Head of Intelligence at 10 THOUSAND FEET and topfranchise.com.au Ian Krawitz said “It’s no surprise to see a mortgage broker take out the number one position for Passion, as the mortgage broking industry as a whole tends to have business owners who are more passionate than other sectors of franchising. Smartline has raised the bar for the mortgage broking industry by performing consistently well across all of the key areas to keep their franchisees highly satisfied. Over the last two years Smartline’s business model has been proven to provide their franchisees with a great balance between a good financial return and a good lifestyle. It is however the support from the franchisor that holds the greatest weighting in our overall ranking. By taking out the number one spot in support Smartline have again showed their commitment to the success of their franchisees,” Mr Krawitz said.

Smartline Managing Director, Chris Acret, said the excellent survey result reflected Smartline’s strong people focus and commitment to building a team culture that supported everyone within the group. “As a franchisor, our business philosophy from day one has been that we don’t succeed unless our franchisees succeed – and this remains core to our business today,” Mr Acret said.

“That was the driver in developing our high-support model – we believe that by giving our franchisees the tools, systems and processes to build a successful business, everyone in the group will benefit accordingly.”

“The positive team culture within Smartline has been integral to the group continuing to prosper in what has been a dynamic and challenging business environment over the past couple of years.”

Now into its second year, more than 2000 franchisees across 80 systems have been surveyed by 10 THOUSAND FEET. In this latest survey each franchisee was asked 35 questions in key areas, with the feedback used to benchmark performance in comparison to other franchise systems. Franchise systems in a range of industries were included in the survey.

Enquire about joining Australia's best franchise here.

 

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