Award Winning Broker

Industry Awards

• 2011 AMA Broker of the Year (Franchise) - Winner
• 2011 ABA Residential Broker of the Year - Finalist
• 2009 MFAA Operator of the Year - Winner
• 2009 MFAA Mortgage Broking Business (2-5 loan writers) - Winner
• 2009 Telstra Business Woman of the Year - Finalist
• 2009 AMA Broker of the Year - Finalist
• 2007 MFAA Mortgage Broker of the Year - Finalist
• 2007 MFAA Young Gun of the Year - Winner

National Smartline Awards

• Winner Franchise Owner of the Year 2008, 2009, 2010 & 2011
• Winner High Achievement Award Winner 2009, 2010 & 2011
• Finalist Lenders Choice SA Award 2011
• Finalist Marketing Champion 2011
• Winner Marketing Champion 2010
• Winner Lenders Choice SA Award 2010
• Winner Lenders Choice National Award 2007, 2008 & 2009
• Finalist Client Care Award SA/WA 2009

Cathy Anderson Confirms Status as Mortgage Broking Industry Best

October 2011

Smartline Blackwood franchisee Cathy Anderson has further cemented her status as one of Australia’s most successful and awarded mortgage brokers, having been named Franchise Broker of the Year at the Australian Mortgage Awards.

Ms Anderson’s latest award win follows on from being named Smartline’s Franchise Owner of the Year in August. She has won a string of mortgage broking industry awards since starting her business six years ago, including being named Operator of the Year by the Mortgage and Finance Association of Australia (MFAA) in 2009, the highest accolade in the mortgage broking industry.

Ms Anderson said she was delighted that the continued hard work and dedication of her team to provide focused one-on-one service and advice to clients had again been recognised. “A complete commitment to meeting the needs of our clients, coupled with real enthusiasm for what we do and our extensive knowledge and experience, has been integral to the success of the business and has resulted in a high level of referred business,” she said.

“Our growth has also been driven by the client service philosophy that we should always exceed the expectations of every client.”

Ms Anderson started her business in October 2005 with one part-time assistant. The business now has a team of nine which includes three loan writers, a trainee and a full-time financial planner. Ms Anderson and her team submit about $13 million in loans each month, writing in excess of 600 loans annually.

“Our continued expansion means our clients now have access to a ‘one-stop shop’ of mortgage and debt, general insurance and full financial planning advice,” Ms Anderson said. “Our clients have a strong level of trust in us, which gives them the confidence to take control of their financial affairs for the benefit of themselves and their families.”

Smartline Managing Director Chris Acret said Ms Anderson continued to demonstrate all the attributes of a national industry leader. “Cathy’s success comes from her ability to continually reinvent herself and during the past year she has taken her business to another level,” he said. “She has broken her own records, successfully grown her team, integrated risk insurance in to her business and continues to strengthen her powerful brand and reputation.”

 

Smartline Names Year’s Best Franchisees

September 2011

Smartline Blackwood franchisee Cathy Anderson has taken out the national mortgage broking group’s highest honour, Franchise Owner of the Year, for a record fourth time, further confirming her status as one of Australia’s top mortgage brokers.

Ms Anderson won the prestigious award at Smartline’s recent annual conference, in Port Douglas, out of more than 210 franchisees nationally.

As in 2008, 2009 and 2010, Ms Anderson wrote more loans than anyone nationally in Smartline in 2011, in her sixth year with the group.

However, the award recognises more than just business volumes, with consideration also given to those who show strong leadership, are aligned to the Smartline brand and systems, and treat Smartline and business partners with respect.

Ms Anderson also took out the High Achievement Award.

Smartline Managing Director Chris Acret said Ms Anderson continued to demonstrate all the attributes of a national industry leader.

“This is the fourth consecutive year that Cathy has been awarded Franchise Owner of the Year and she is a very worthy winner,” Mr Acret said.

“Cathy’s success comes from her ability to continually reinvent herself and during the past year she has taken her business to another level.

“She has broken her own records, successfully grown her team, integrated risk insurance in to her business and continues to strengthen her powerful brand and reputation.”

Ms Anderson has won a string of mortgage broking industry awards in recent years and in 2009 was named Operator of the Year by the Mortgage and Finance Association of Australia (MFAA), the highest accolade in the mortgage and finance industry.

SA Business Women Judged Among Nation's Best

Nineteen of South Australia’s most outstanding business women have been judged among the country’s best, as finalists for the Telstra South Australian Business Women’s Awards, including Smartline’s Cathy Anderson.

“We have received entries of an exceptionally high standard this year and these finalists represent some truly inspirational and talented South Australian business women,” Telstra Product Management Group Managing Director and Telstra Business Women’s Awards Ambassador Holly Kramer said.

“This year has been exceptionally challenging for Australia’s business community. South Australian business women have faced these challenges with tenacity and a positive approach across their diverse range of industries,” Ms Kramer said.

The judges commented that finalists had been selected for representing a balance of business acumen and financial success, work life balance, outstanding leadership and a commitment to being the best they can be.

Cathy Anderson is accustomed to recognition. Since starting Smartline Personal Mortgage Advisers Blackwood in October 2005, Cathy and her team have earned accolades and awards for their commitment to helping more than 1800 families achieve their financial and life goals.

 

Smartline Blackwood Crowned Operator of the Year

Leading mortgage broking business, Smartline Blackwood, has taken out top honours at the mortgage and finance industry’s night of nights: winning the prestigious Operator of the Year Award at this year’s Mortgage and Finance Association of Australia (MFAA) Excellence Awards.

"The Operator of the Year award is the highest accolade in the mortgage and finance industry, selected from the winners of 13 categories,” said Phil Naylor, CEO of the MFAA.

Smartline’s Blackwood franchise also secured Mortgage Broking Business (2-5 loan writers) Award.

"This Award represents the best of the best. The MFAA is proud to present this award to Smartline Blackwood for its outstanding work and dedication,” said Mr Naylor.

Established in September 2005, Smartline Blackwood’s vision is to provide clients with a service that exceeds their expectations and allow them to achieve financial security and, subsequently, their life goals and aspirations.

Over the last three years the team at Smartline Blackwood has doubled the size of their loan book and the business is now the leading Smartline franchise nationally.

Cathy Anderson, Smartline Blackwood Franchisee said: “To be recognised as a winner of our category and as Operator of the Year at this year’s MFAA Excellence Awards proves that conducting your business with integrity and ethics does not have to be at the expense of business success."

"We pride ourselves on being an active and high profile member of the local community."

"We provide significant financial support to a range of local groups and causes, including schools, sporting clubs and community events. As a member of the Smartline group, we also donate $10 from every loan written to charity,” said Ms Anderson.

According to Ms Anderson, the company’s success can be attributed to their “more than just a mortgage broker” approach with clients.

The Smartline Blackwood team are mortgage advisers; "we take a holistic approach when working with clients – considering them as people, understanding their life, financial goals and aspirations, and providing options and solutions that meet their needs."

"While we want to be a benchmark for the industry, we want to be role models for an industry that is valued and respected by the wider community – being named a MFAA Excellence Awards finalist is a step forward to achieving that,” said Ms Anderson.

Smartline Blackwood was named Smartline’s Franchise of the Year in 2008, and also won the Smartline’s Lenders Choice Award in 2007 and 2008.

The MFAA Excellence Awards recognise mortgage and finance experts who display professionalism, integrity, ethical conduct, innovation and role-model value. Winners must also show innovation and contribution, not only to the industry, but to their local communities.

Cathy Anderson, wins Franchise Owner of the Year 2008

Cathy accepts her Franchise of the Year Award from 'Kenny'.

In 2008 Cathy wrote more loans than anyone in the business nationally, averaging over 30 settlements per month. She has built a very strong local profile and brand, provides her clients with exceptional service, is highly regarded by Smartline's lender partners and is a major contributor to the Smartline team as a whole.

Cathy was also winner of Smart line's National Lenders' Choice Award 2008. Voted by the lenders’ loans assessors as the Smartline franchise had the highest quality loan applications and was the most professional in their dealings.

Cathy is very dedicated to her local area and puts a lot of time into being part of the community. The success of her business is built on her level of client care and the strong local relationships she has with his business partners.

Winner - Smartline Franchise Owner of the Year 2008
Winner - Smartline Lenders' Choice Award 2008
Finalist - Smartline Marketing Champion 2008
Finalist - Smartline High Achievement Award 2008

 

2007 Australian Mortgage Awards Young Gun of the Year

LOCAL BROKER NAMED BEST OF THE BEST

High-profile Smartline Broker Ms Cathy Anderson has achieved one of the industry’s top honours, picking up the ‘Commonwealth Bank Award for Young Gun of the Year (Franchise)’ at the 2007 Australian Mortgage Awards.

The awards recognise the excellence and achievement of individuals and companies in the Australian mortgage industry.

Cathy was chosen from a competitive pool of many brokers to win her Young Gun award, given to outstanding brokers that have been in the mortgage franchising business for less than two years.

"I recognise the importance of having a broker you can trust and aim to not just write loans, but provide clients with an ongoing relationship and financial solution for their future needs. So far this approach has been very successful, with the majority of business generated from word of mouth referrals,” said Cathy.

"I am very proud to have received the award and it provides me with the drive to continue delivering a service above and beyond clients’ expectations.”

With 15-years experience in finance and banking, Cathy launched her Smartline franchise in Blackwood in 2005. Already, she has built a solid reputation as one of the country’s top mortgage brokers and has received numerous accolades from clients and her peers.

As well as picking up the ‘Young Gun’ award, she was named a finalist in the Australian Mortgage Awards’ ‘Broker of the Year’ category. In 2006, she was chosen from 145 Smartline brokers as the group’s ‘Rookie of the Year’ and in the same year was a finalist for the group’s ‘High Achievement’ award.

 

• Cathy Anderson's latest PR.

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