The Smartline Story

The Smartline Story

Smartline was established in 1999 with the simple goal of building Australia’s best mortgage broking business and putting people, rather than banks, in control of their loan options.

The vision of a better, smarter, personal service

We never set out to create Australia’s biggest or most well-known mortgage broking business. Our goal was to give people the right loan advice and help them get ahead – be it buying a home, paying off their loan sooner or growing their property portfolio.

So we created a franchise business, with smarter software, and recruited the most experienced and knowledgeable advisers from the banking world.

And, instead of advertising to the masses, we focused our energy and resources on providing remarkable service to every single one of our clients.

As a result, the Smartline business has grown rapidly, and almost exclusively, on referrals and repeat business.

Applauded by clients and awarded by industry

Since opening our doors, Smartline has become one of Australia’s most respected mortgage broking groups amongst Australian property buyers, business owners, and our industry peers:

  • Over 290,000 Australians have arranged mortgages with us
  • We have 300+ expert Advisers around the country
  • We settle $6 billion in loans each year
  • 96% of our clients would recommend their Adviser to their family and friends
  • Our average client service rating is 4.9 out of 5
  • We’ve been recognised with multiple national awards
Greater strength in numbers

To offer more Australian’s our expert Smartline service, we merged with pioneer mortgage broking companies Mortgage Force and The Mortgage Gallery. And more recently, REA Group has made a significant investment into the Smartline business.