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4/832 Anzac Parade, Maroubra NSW 2035

Client Reviews

What Alex’s clients say about his service

Alex understood my situation and was able to offer the best solution to achieve the desired outcome.  He was also very responsive.

Alex Woo has been my adviser for over 4 years now and he has assisted me with quite a lot in this period. Alex helped me obtain my dream home as well as restructure my investment loans. Every dealing with Alex and his staff is easy, stress free & I always feel like a VIP.  Whenever I need guidance or advice I don’t hesitate to go to Alex. I often recommend Alex to friends and family & they tend to stick with their bank because they think it’s the easiest thing to do & only when they go through hours of paperwork headache, rework etc do they realise that they should have listened to me. Alex knows the market, his products and always selects the right product based on getting to know his customer & he & his team take all the admin nightmare on for their customer. I myself was a financial adviser in a previous life & I worked with many but I can honestly say Alex Woo is the best I’ve ever experienced and I am so happy my friend recommended him to me!

Very personable and knows the market and products.  Exceptional ability to provide professional service every time.

Alex has been very helpful and patient all along, even though it took us almost 3 years to find our home.

Alex was recommended to me back in 2013 through a work colleague of mine, and since then he has provided exceptional service consistently to help me obtain my first home loan and the subsequent refinance. I would highly recommend Alex (and his team, special mention to Heather Williams and Kylie Chapman) to any of my friends and acquaintances.

My adviser was very helpful, understanding and knowledgeable. He promptly followed up on necessary occasion and made, what as a highly stressful situation, manageable. Thank you and I have recommended Adam to others.

I’m very impressed with the service orientation I find in dealing with Smartline. In particularly Alex the advisor, listens, knowledgeable and understands very quickly. Addressed every aspect of our concerns diligently, made our transition seamless. It was a great experience for a very important change in our lives. Thank You,
Peter & Donna

Alex Woo was professional at all times, new all the products well and made one of our major goals come through. We would highly recommend Alex to everyone we know.

Alex Woo and Heather Williams looked after our loan. This is our second loan organised by Alex and Heather at Smartline. Our time line was tight purchasing within our superannuation fund and having various compliance issues. Both Alex and Heather are very knowledgeable and pulled out all the stops to get the loan through on time, including driving out one evening to get all the documents signed and scanning them in the evening to St George. Post loan they were helpful in ensuring cheque books and simple things were taken care of. We are return customers and have no hesitation in recommending both Alex and Heather.

Alex Woo has looked after me for the past 5 years for both my new home purchase. He is brilliant and makes everything happen so quickly and seamlessly. He is the best mortgage adviser I have worked with. From purchase through to settlement Alex was always there to assist. Over the years I have always referred Alex to friends and family. Very glad Alex is there.

Highly recommended.

Alex was excellent throughout the whole process, from the initial consultation he was very informative and resourceful. Even though there were difficulties and a few other advisers have given up Alex applied himself and explored other avenues. Thanks to Alex we were successful in being approved our mortgage and we are living in our own unit now! The assistance is much appreciated.

Alex has helped me through both my first and second property purchase and has provided excellent advice and service. I’ve had the choice and been introduced to other brokers in the last few years but at the end still decided to stay with Smartline mainly due to trust in Alex. Thanks for always being available to provide the personalised advice and help I require!

Alex woo was very helpful, professional, efficient and reliable.

Alex was fantastic.

Alex and the team were always available to help us through our first home purchase. They were prompt to provide accurate and reliable information with clear explanation and gave us all the info required for us to make the right decision. Always friendly and professional Alex especially was there for us from the beginning and we could not have been happier or thank him enough.

I have dealt with Alex Woo for close to three years, he is a highly knowledgeable person who guided me in the most professional manner that could be expected.

It was a great experience working with Alex and his team. During this stressful time of buying a house, it was very reassuring to know Alex had everything organised. We really appreciated being updated regarding the status of our application, this allowed us to concentrate on other things. Thank you!!

I’m writing a quick note to communicate my satisfaction with Alex Woo. Alex has put incredible energy into ensuring that both myself and my wife understood the best possible solution, which suit our current financial situation. Alex’s ability and honesty is THE KEY to recommend my Adviser. I would work with Alex again in future. Thank you.

Alex is always readily available, professional, knowledgeable and worked very efficiently with my best interests in mind. He was always thinking of anything else he could to do to help me, always doing that little bit extra which was greatly appreciated. He has exceeded my expectations and I have already highly recommended him to family and friends.

Very helpful and friendly service. Alex was there to chat to before and after we’d found our home.

Alex Woo provided a great service through Smartline, he was always readily available and prompt in his reply to any questions we had about setting ourselves up to take on a mortgage for the first time. I would highly recommend Alex to any family and friends.

Alex was incredibly helpful, knowledgeable, readily available and always quick to respond. His service exceeded all my expectations and I was highly impressed by his commitment to assist me with my loan application. I would definitely recommend him to family and friends. I am very glad I chose to find a mortgage broker through Smartline – I couldn’t be happier with the result!

Alex Woo and Heather Williams assisted me with my first home loan application right up to the settlement of my property. They made the entire process very easy and kept me updated. I am very happy with the level of service provided by the two of them.

Alex has organised everything for me and made the process very easy, from start to finish. Helped me choose the best loan for me, that suited my needs and always put in front, even when the banks makes things difficult and used that to help me negotiate a better deal with them. Always kept me informed with the loan application process from initial pre-approval of the loan, reminding me that the pre-approval is about to expire, then getting a new loan. He is very savvy and proactive. Everything just seem so easy and effort-less when working with Alex and his team. Job well done and have no hesitation to recommend him to any friends or family.

Alex was truly a god send, he was very well informed, professional and extremely helpful, I can say without a shadow of a doubt that without Alex this would have been substantially more painful, in fact with Alex’s help it was a breeze. I have already recommended him to members of my family looking for a homeloan. Give him a payrise and a promotion, he truly deserves it. Thank you.

Alex made the whole home loan process straightforward and easy. He was very easy to talk to and always responded to my questions in a timely manner.

The team at Maroubra Smartline were fantastic!

Professional, informative, knowledgeable to help me through my first home purchase and subsequently seeking out the best refi option that maximises my benefits. Genuinely happy for the progress/value gain of my property. I would highly recommend Alex to my friends and family.

Absolutely great working with Alex. Always keeping me up to date and always there if I have any questions. He explained concepts to me in a simplified and understandable manner. Perfect!

We found Alex Woo to be very helpful and obliging  in his servicing of our Mortgage. Nothing was a problem for him and everything he recommended was exactly what we needed for our situation. We found our dealings with him and Smartline to be the best we had ever encountered.

Alex and Heather (our Client Services Manager) were both very helpful and approachable. They made the daunting task of purchasing our first home as easy as we could have hoped for. I would not hesitate in recommending their services to all my friends and family. Thanks!

Alex really understood our situation and so was able to recommend the products most suitable for us.


Through their advisor Alex Woo, Smartline has provided me with proactive, relevant and informative advice, saving me money and enabling me to make the best choices for my financial future in property investment.

I received exceptional service from my Smartline Adviser! It made the process of buying my first home super easy! I was very well looked after by the team who were always quick to answer my questions and constantly following up to make sure everything was running smoothly. I will definitely be back for my next property purchase! Thanks again Alex and Heather.

Got a better interest rate, better flexibility, facilities and best of all less stress!
Boon Lai

10 out of 10 in terms of service, responsiveness, follow up and research provided. Alex provided us sound advice and assistance from start to finish, and that made the loan application through to settlement a seamless process. Also the research provided gave us the real confidence in terms of the value that we were willing to pay for the purchase. Will no hesitate to use Alex’s services and refer to family and friends.

Thanks for your services, we have really benefitted not just from the loan products that you’ve offered us, but also the advice from start to finish on the whole process, and the research e.g. APM reports ! Really increased our confidence when we were looking to purchase.

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