Real stories from Smartline franchise owners

Like to know what’s really possible when you own a Smartline franchise? Meet some of our franchise owners and find out what they have to say about their rewarding career change.


Australia’s Top Franchise
Ian Simpson, Smartline Franchisee

Smartline Personal Mortgage Adviser Ian Simpson talks about his Smartline business.

Franchisee profiles
Michael Saliba Ruby Kennedy Jun Xu

Dream of business ownership comes true

A career crossroad set a bright new direction

Mix of culture, skill and experience an ideal match

“I honestly feel at home working with Smartline. All of the head office staff feel like family members and every broker I’ve met has been genuinely interested in helping and seeing us become successful – support is offered unselfishly.”
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“At the bank, if I couldn’t offer the right product to suit a client, I had to refer them to a mortgage adviser,” she says. “Now, with access to a really varied selection of lenders and products, I can just get on with what I love most about my work – helping clients.”
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With five years’ lending and insurance experience, 32-year-old Canberran, Jun Xu, transitioned from bank employee to self-employed mortgage adviser – and he chose Smartline to support his new venture.
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Kate Phillips Ashley Hooker Gary Pretty

Persistence pays off

Determination and creativity generates opportunities

Smartline’s focus on teamwork and relationships a winner

Kate Phillips had long enjoyed her diverse and highly successful 10-year career in mortgage lending and motor vehicle sales and management, but couldn’t put to bed her wish to be her own boss.
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“In addition to their good name and reputation, Smartline doesn’t restrict its advisers with geographic boundaries, meaning my business’ growth isn’t stifled by location – I can market anywhere I choose,” Ashley says.
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With more than 30 years’ banking and finance experience, including four years at the executive level, it was the desire to achieve work-life balance that drove Gary Pretty to investigate the possibilities of running his own business.
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Chris Golden Scott Wills Ruth Williams

Smartline the match for Chris’ personal values

Senior banker’s exciting new direction

Support from the Smartline Family the clincher

Chris researched a number of franchise options, and elected Smartline for two main reasons: the group was the most awarded by the MFAA for, among others, franchisee satisfaction, and he liked Smartline’s unique operating model.
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“I was attracted to Smartline’s model of engaging and working with franchisees – and the more I see, the more impressed I am,” Scott says.
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With 21 years’ lending experience and six months in her new business, Ruth Williams made the lifestyle leap that has benefitted her career as well as her family’s needs.
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