Judith Baynes

I began my professional career as a hairdresser at the age of 16. By the time I turned 21, I had opened my own hairdressing business which I ran for eight years. I then completed further training to teach hairdressing and was involved as a consultant at Goldwell Cosmetics. Goldwell was a global hair product brand and I worked there for several years while raising a young family.

After over two decades in the hairdressing industry, I decided on a change. I wanted to do something completely different, something where I would still interact with people whilst changing their lives for the better. A career that would enable me to be in control of my own destiny and income.

In 2007, an opportunity arose to work with my sister, Cathy Anderson, in her new Smartline franchise. I was initially tasked with data entry and within six months I had become a loan writer. Cathy was a wonderful mentor but I had to dig deep to find courage and self belief to learn a new profession, with the assistance of motivational speakers at conferences. Within a short time I had decided this was my calling and I started my Smartline franchise in 2016.

It was a big career change for me, and therefore could be seen as a bit of a risk, but it was also exciting and I felt ready to do it. I am very grateful and fortunate to have had parents who were wonderful mentors growing up, encouraging me to take calculated risks to create and look for more opportunities.

I thoroughly enjoy being a broker. It’s an amazing feeling to be able to help my clients on their lending journey, from the initial contact where I get to know them and what they want, to advising them and watching them achieve their goals.

I really think that Smartline – and the broking industry as a whole – would continue to grow in many ways if more female brokers came on board. While this could create more competition for my business, the idea of sharing my knowledge with new brokers, most of whom are in the same position I was once in, is very appealing.

There are many things I love about being part of the Smartline family. They endeavor to assist and improve businesses like my own by investing in software and the education of their franchisees. It is an evolving and ongoing process as Smartline always listens to feedback from the franchisees.

Favourite quote? What doesn’t kill you makes you stronger!

Favourite movie or book? Pretty Woman, sad but true. I never get sick of watching it, maybe it’s Julia Roberts’ determination to live her dream which is something I related to as a young woman.

What makes you jump out of bed each day? The thought of meeting new people and helping them make a positive financial impact on their lives whilst simultaneously contributing towards a better life for my family.

Read more about our Future Female Brokers initiative here.

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