John Speirs

Long term plans

John Speirs has built an extremely successful award-winning Smartline franchise in Adelaide. So, how did he get there?

Having worked in lending for a major bank, and later for a different mortgage broking firm, John knew he had the knowledge and experience to start his own business as a broker. But there were still decisions to be made. Which company should he join? How would he build his business? How long until he was comfortable financially, and later, able to take his foot of the pedal?

“I could have stayed at the bank but was very disappointed with its treatment of staff, including me,” says John. “Then when my previous broking firm took a turn for the worse, I had a look at Smartline. After meeting with the State Manager and the Managing Director, I knew this was the company I wanted to work for. I was confident in my ability to generate business, I just needed good support and that’s what I’ve always had.”

Once he took that first step, John was very excited to be starting his own business. Being out on his own meant he could focus on finding a solution for his clients, rather than being bogged down with other bank-related duties. “Focusing on your clients’ needs is the key to this business. Make sure you do a great job every time, and the rest will follow.”

After 6 years of hard work, John’s business is not only sustaining his lifestyle financially, but contributing to a better quality of life. “I love the flexibility and capacity to earn. I get to work early and leave early so I can spend time with the kids and coach their sports. I can also take Friday afternoons off to play golf which is pretty nice!”

John’s long term vision is to eventually ease off on his broker duties, but enjoy the continued income generated by the business. “I love that I can set a plan and know exactly what income I’ll earn years ahead. This has allowed me to accurately predict when I may be able to wind down and hire others to look after my business. It is becoming a great business that will be a legacy for my family.”

John’s top tips are: 

  • Rather than spending your time marketing, spend it looking after your clients.

    Provide a top service and the referrals will come. Just be consistent and honest with yourself.
  • Before you start, take the time to get all potential referral sources on a database so they are ready to contact the day you start.

  • Build up a cash reserve that will give you a year to build and grow your business.

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